Diploma in Management of SMEs

Course Overview

SMEs might think that sustainability is only relevant to large companies—that for a small business, the administrative and financial costs outweigh the benefits. However the aim of an average entrepreneur (SMEs, owners in particular) extends beyond profit-making. Business growth and expansion constitute key objectives of SMEs.

 

Course Content

  • Module 1: Defining Sustainability – An SME approach
  • Module 2: Role of SMEs in Economic Development
  • Module 3: Business Risks Facing SMEs
  • Module 4: SMEs Risks Management
  • Module 5: SMEs Sustainability
  • Module 6: Business Perspectives and Future Trends
  • Module 7: Management Skills
  • Defining the strategy of business objectives
  • Difference between manager and leader
  • Characteristics of leadership
  • Principles of leadership
  • Definition of the human capital strategy
  • Alignment of human capital
  • Module 8: Business Model
  • Definition of the business model
  • The value proposition
  • The clients
  • The infrastructure
  • The profitability of the company
  • Module 9: Commercial Management
  • The concept of marketing; opportunities identification
  • Consumer analysis
  • Segmentation and positioning
  • Product strategy
  • Price strategy

 

Training Format:

  • All materials are made available through our Online Learning Platform
  • Students should commit approximately 5-6 hours of their time per week

 

Materials Provided:

Online delivery of curriculum materials, exercises and templates.

 

 

Assignments:

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.

Course duration: 6 months

Regions Targeted: Global

Courses Fees: €800

To register for the course, contact:

The Director of Admissions
Strategia, Netherlands
The Hague, Netherlands

Tel: +31 616950 384
+31616086526

Email: info@strategianetherlands.nl
French@strategianetherlands.nl
Website: www.strategianetherlands.nl

For more info contact us today